Marketing and Sales

Online Course - On demand

Understand the marketing process to give value to the brand

Marketing is essential for business success: it creates value for customers and helps achieve objectives.

Effective marketing management allows analyzing the market, differentiating from competitors, and building a strong brand.

The course "Fundamentals of Marketing Management" provides the basics to understand strategies and tools useful for positioning the brand, promoting products and services, and developing a professional language to communicate value.

25th edition | October 16 - December 15, 2026
In-person format

Financial knowledge in the company: why it is essential

Today all company functions (HR, IT, Sales, Operations) must know how to read a balance sheet, interpret the economic-financial indicators and understand the company costs to monitor profitability. Spreading a data culture improves dialogue between areas and with Administration, Finance and Control, promoting more informed decisions and effective collaboration. The entire organization benefits from it.

17th edition | October 30 - December 12, 2026
In-person format

The Business Strategy course is dedicated to developing solid skills for building a corporate strategic plan and a Business Plan: it is designed to provide participants with a rigorous and practical method to understand the pillars of business strategy and build a solid strategic plan.

During the course, participants are guided in the formulation of a concrete strategic plan and learn to translate it into an effective Business Plan, complete with a credible and structured financial plan, essential for supporting business decisions and attracting investors.

Editions 2026 | Next start: November 6, 2026
Blended mode

Marketing and sales today require advanced skills and constant updating. New technologies, social networks, and advertising languages transform the market, while the customer is increasingly informed and critical. Winning their trust is the challenge: one must master digital dynamics, manage online reviews, and integrate traditional and virtual channels.

The Executive Master in Marketing and Sales provides strategic tools to lead change and create competitive value.

31st edition | November 6, 2026 - May 22, 2027
In-person mode

Strategies, methodologies, and tools for marketing decision-making and action planning.

The Marketing and Communication course provides strategies, methodologies, and operational tools to plan and manage marketing actions effectively.

The lessons, practical and business-oriented, offer immediately applicable solutions.
The program includes outdoor team building to develop collaboration and strategic analysis, as well as individual coaching sessions to refine managerial style and communication skills.

38th edition | November 6, 2026 - May 8, 2027
Blended mode: on demand and in person

Market strategies, planning, e-commerce, Customer loyalty program. For full customer satisfaction.

The executive Sales course trains managers and professionals who want to enhance technical and transversal skills in a role that is crucial for companies today.

A practical approach with exercises, role playing, and real cases promotes discussion and immediate application. In addition to modules onsales and negotiation, the path includesleadership, artificial intelligence, and outdoor team building, withindividual coachingto refine managerial style and communication.

A Faculty of experts and managers ensuresconcretenessand value.

December 18, 2026
In-person mode

The module offers an overview of the fundamental principles of sustainability, delving into effective communication strategies and key elements for defining a sustainable communication plan, including the risks associated with greenwashing practices.

January 11 - 28, 2027
In-person mode

IBS Summer/Winter Program 2027

Three-week full-time program offering a comprehensive view of the challenges and opportunities of the global market for leaders and professionals.

Through group work, real cases, simulations, and company visits, it promotes understanding of strategic dynamics, the importance of creativity and innovation, best practices in branding and marketing, and techniques for optimizing processes and supply chains.

International classrooms and group work promote cross-cultural exchange, expanding participants' networks and providing concrete tools to increase competitiveness, influence, and success in business.

January 15 - February 27, 2027

In-person mode

The module AI for marketing delves into the advanced use of Artificial Intelligence and prompt engineering applied to marketing. In a context of accelerated technological evolution, AI revolutionizes creativity, data analysis, and campaign personalization, offering innovative tools for more effective and competitive strategies.

The AI for Sales module explores how to integrate Artificial Intelligence into sales to transform strategies and processes. In an increasingly digital world, AI offers advanced tools to increase efficiency, personalize customer experience, and improve sales effectiveness.

A practical path to leverage technology as a competitive advantage and drive business growth.

For information, contact us.

IN RESCHEDULING
Blended mode

Digitalization is essential for business strategy.

The Digital Marketing course takes a strategic approach to integrating digital into marketing and sales, covering key topics: Digital Disruption, branding, Customer Experience, Neuromarketing, e-commerce site creation and advanced UX. Includes personalized targeting, Artificial Intelligence, Email Marketing, SEO, SEM, social media, Influencer Marketing, and Content Creation.

The program provides skills to develop an integrated marketing plan, online and offline.